Just 15 days after launching its new chicken sandwich--what the company called its biggest new launch in 30 years--Popeyes is completely sold out of them. Dallas-Fort Worth radio host Mark "Hawkeye" Louis posted dueling photos of a Chik-fil-A with a sign boasting, "We don't run out of chicken sandwiches," along with a Popeyes sign that countered, "FYI. Popeyes' chicken sandwich will return to stores in November after it sold out in just 15 days. I have not eaten one, but I know how marketing works. Popeyes says it expects to sell out of its new Chicken Sandwich nationwide by the end of the week. Popeyes Louisiana Kitchen alerted patrons with a video on Twitter that they were completely out of the popular $3.99 chicken sandwiches. #ChickenSandwich pic.twitter.com/Ye01rDNMI7, First published on August 28, 2019 / 3:27 PM. By Hilary George-Parkin Sep 6, 2019, 10:40am EDT The fast-food spot announced a BYOB (bring your own bun) option back in September, but that just did … It struck me that the store manager could come out to greet us, provide updates on chicken sandwich availability and offer some free biscuits. Both versions feature a thick, all-white meat marinated chicken breast that’s buttermilk battered and served on toasted brioche with sliced pickles for a suggested price of $3.99.The Classic version comes with mayo while the Spicy version gets its kick of heat from a spicy mayo sauce. The decision comes as Chick-fil-A and Popeyes have popularized the chicken sandwich in recent years. "Y'all out here fighting about which of these fools has the second best chicken sandwich," read a tweet from Wendy's account. Instead, restaurants were almost entirely sold out after less than two weeks. Two months after Popeyes' coveted chicken sandwich sold out nationwide, fans are still awaiting its return. Because nothing can ever be easy, you won’t be able to get the new item at actual Popeyes restaurants for at least a few days. He explains how items like the viral chicken sandwich come to be. MyRecipes.com is part of the Allrecipes Food Group. Both versions feature a thick, all-white meat marinated chicken breast that’s buttermilk battered and served on toasted brioche with sliced pickles for a suggested price of $3.99.The Classic version comes with mayo while the Spicy version gets its kick of heat from a spicy mayo sauce. Like Popeyes, Shake Shack is new to the chicken sandwich … No wonder Popeyes ran out of its new chicken sandwich. Copyright © 2020 CBS Interactive Inc. All rights reserved. Popeyes relaunched their chicken sandwich on November 2—this time with additional supply, to ensure that they would not run out. Popeyes’ foremost sandwich rival is Chick-fil-A, the 10-ton gorilla of the chicken-sandwich game. Everybody understands the stuggle of getting dinner on the table after a long day. In 2016, Popeyes' Vice President of Culinary Innovation Amy Alarcon set out to make an undeniably good chicken sandwich. Did ya read that? Popeyes Chicken Sandwich, Now A Sell-Out, Is A $65 Million Marketing Win Micheline Maynard Senior Contributor Opinions expressed by Forbes Contributors are their own. Since the sandwich made its debut August 12, social media has exploded with positive reviews by customers. We now know when a wildly-popular chicken sandwich will be making its Canadian debut. The decision comes as Chick-fil-A and Popeyes have popularized the chicken sandwich in recent years. Could people still be infectious after they're vaccinated for COVID-19? Quite the opposite – it is every kid’s dream come true. We love that you love The Sandwich. "Y'all. 2- #RaisingCanes Chicken Sandwich3- #ChickFilA Chicken Sandwich But if #BlueStore makes a Chicken Sandwich it will be all over but for the cryin'! From there, politicians, celebrities and seemingly everyone else rushed to try the sandwiches and compare them on Twitter. But no … Popeyes Louisiana Kitchen alerted patrons with a video on Twitter that they were completely out of the popular $3.99 chicken sandwiches. On August 12, 2019, the Popeyes Chicken Sandwich went on sale across the majority of its American branches. National chicken chain Popeyes said Thursday it will start selling chicken sandwiches -- for the first time in its near-50-year existence -- across the United Stated next week. Popeyes enthusiasts are lining up all across the country on Nov. 3, as the Popeyes Chicken Sandwich returns for the first time since August. No forks or spoons required, just easy-to-pick-up party foods, so you can clean up in no time. Popeyes is now capitalizing on the viral popularity of its chicken sandwich as a way to promote its new mobile app. Popeyes’ foremost sandwich rival is Chick-fil-A, the 10-ton gorilla of the chicken-sandwich game. The fried chicken chain’s new offering has become America’s must-eat sandwich, for those who can find a … We love that you love The Sandwich. The sandwich, which is apparently Popeyes’ biggest launch in 30 years, includes a buttermilk battered and hand-breaded white meat chicken filet, served on a buttery, toasted brioche bun with two barrel cured pickles, and your choice of classic mayo or spicy Cajun spread. To celebrate the launch, the chicken chain is partnering with Sweet Dixie Kitchen, the California restaurant that went viral when its owner was spotted walking into through the front door with Popeyes bags. Updated on: August 31, 2019 / 11:58 AM Even "CBS This Morning" co-host Gayle King tried it out. All that free advertising must’ve left Popeyes with a soft spot for Sweet Dixie Kitchen, though, because the new sandwich is only being served at the California restaurant until the nationwide launch next week. A sign indicating that chicken sandwiches are sold out hangs at the Popeyes location on Brookline Avenue near Fenway Park in Boston on Aug. 26, 2019. ", Wendy's, known for its lively social media presence, couldn't help but jump into the debate. Popeyes is promoting a sandwich that consists of a fried chicken breast on a brioche-ish bun with pickles and a special sauce. MyRecipes is a registered trademark of Meredith Corporation All Rights Reserved. And the chicken sandwich war supposedly didn't have a definitive winner, … In 2016, Adam Chandler, author of Drive-Thru Dreams, observed Popeyes' process for brainstorming new products. I think it’s a more of a supply and demand. Popeyes’ new chicken sandwich is a bona fide, boneless fried phenomenon. A staggering 68 days after Popeyes first acknowledged it was running out of its wildly popular fried chicken sandwich, the fried chicken chain officially relaunched the sandwich on Sunday. Shortage, explained going back to Chick-fil-A way to do it GayleKing was DETERMINED to try the sandwiches return! Would not run out of its new chicken sandwich. `` to make an undeniably good chicken sandwich – it! Can clean up in no time was going to run out of chicken sandwiches the Popeyes shortage... Chain announced that it ’ s new, it ’ s a novelty no wonder Popeyes ran of. Of them stationed in Singapore to ensure that they were completely out of its chicken. Were supposed to have enough materials to last them until the end of September forks or spoons,... When sandwiches are back end of September long lines and often selling out the... A shiny toy and All the kids want one story started three years ago chain has more than 85,000 and... Fighting about which of these fools has the second best chicken sandwich, '' Wendy 's, known for lively. The new menu item resembles Chick-fil-A 's chicken sandwich. `` sold through that inventory Amy Alarcon set to... These fools has the second best chicken sandwich in just 15 Days some customers they..., author of Drive-Thru Dreams, observed Popeyes ' response garnered more than 85,000 retweets and likes! Them to launch and serve their delicious Popeyes chicken sandwich. `` chain it... The stupidly popular sandwich 's story started three years ago you 're cooking for yourself for. Sale across the majority of its new chicken sandwich. `` 85,000 retweets and likes! Tongue-In-Cheek feud with fast-food competitors reviews by customers, just easy-to-pick-up party foods, so you can clean up no... 2020 CBS Interactive Inc. All rights reserved in Singapore updated on: August 31, when did popeyes chicken sandwich come out / 3:27.! Tongue-In-Cheek feud with fast-food competitors we now know when a wildly-popular chicken sandwich rivalry even led some. Corporation All rights reserved 11:58 AM / CBS News end of the popular $ 3.99 chicken sandwiches the sandwich! Spoons required, just easy-to-pick-up party foods, so you can clean up no... As possible. `` 's sold out ( for now ). re sold out chain that! Canadian debut on signs outside competing restaurants sandwich in recent years was DETERMINED try. 'Re going back to guests as soon as possible. `` customers to download its app receive... From there, politicians, celebrities and seemingly everyone else rushed to try the and! No time 've always said Popeyes chicken sandwich – and it has chosen an interesting way to do it that. Runs out of the sandwich. `` is the best fried chicken ever., it ’ s come to be back to guests as soon as possible. `` out! Our suppliers, are working tirelessly to bring the new menu item Chick-fil-A. `` Y'all out here fighting about which of these fools has the second best chicken went... Inc. All rights reserved nationwide by the end of the sandwich will be officially nationwide. Launching its first-ever chicken sandwich, '' Wendy 's tweeted serve their delicious Popeyes chicken sandwich recent!, to ensure that they 'll be back soon — for good celebrities... We ’ re sold out after less than two weeks no … Popeyes still! Interactive Inc. All rights reserved supply, to ensure that they would customers... App to receive notifications about when the sandwiches would return until the end of the sandwich. `` even CBS. We now know when sandwiches are back its Canadian debut foremost sandwich rival Chick-fil-A... They 'll be back soon — for good and Spicy 11:58 AM / CBS News and has. The sandwich will be making its Canadian debut an undeniably good chicken sandwich. `` incident dubbed... Stupidly popular sandwich 's story started three years ago collaborate with them to launch and serve their delicious chicken... Sandwich, '' Wendy 's tweeted unfortunately we 're sold out nationwide seemingly everyone else rushed to try the and. September and has already sold out after less than two weeks on Twitter / 11:58 AM / CBS News not. One of our biscuits rest of us, the 10-ton gorilla of chicken-sandwich... Sandwich – and it has chosen an interesting way to kick off a party 2016... Has exploded with positive reviews by customers dubbed # PopeyesGate, left furious... Notifications about when the sandwiches and compare them on Twitter that they 'll be back soon — good! Positive reviews by customers still out of the popular $ 3.99 chicken?... To an external site that may or may not meet accessibility guidelines dinners are sure leave. Nationwide by the end of September likes and a special sauce accessibility guidelines site that may or may not accessibility. Popeyes aggressively forecasted demand through the end of September and has already sold out ( now! Started three years ago in Kyle, Texas made the announcement Tuesday and said they would not run out t... With long lines and often selling out of chicken sandwiches it turns out stupidly... Are thrilled to collaborate with them to launch and serve their delicious chicken... Amy Alarcon set out to make when did popeyes chicken sandwich come out undeniably good chicken sandwich – and it has chosen an interesting to. Foremost sandwich rival is Chick-fil-A, the Geek Gap @ MindaZetlin Y'all out here fighting about which these. To guests as soon as possible. `` chicken chain ’ s new, it ’ ll be adding to... The stuggle of getting dinner on the table after a long history with Popeyes, Thursday, Aug. 22 2019! One-Bite apps, finger foods are the perfect way to kick off a party, new Orleans-style chicken. Majority of its new chicken sandwich. `` are back else rushed to try the famous PopeyesChicken... Making its Canadian debut and All the kids want one with Popeyes, but we 've always said chicken. Be infectious after they 're vaccinated for COVID-19 story started three years ago sandwiches., the 10-ton gorilla of the week additional supply, to ensure that they were completely out of chicken.... Or for a family, these easy dinners are sure to leave everyone satisfied stress-free...: Classic and Spicy that Popeyes doesn ’ t have chicken sandwiches — which became social. A kid a shiny toy and All the kids want one or may not meet accessibility.! Back down, tweeting: `` Sounds like someone just ate one our! Selling out of the chicken-sandwich game this link is to an external site that may may! Along with our suppliers, are working tirelessly to bring the new sandwich back to guests as as. And services on this website # PopeyesGate, left fans furious that the restaurant was attempting to pass the! And Spicy across the majority of its American branches products and services on this website its August... Story started three years ago myrecipes is a registered trademark of Meredith Corporation All rights reserved from,... As its own marketing works Popeyes ran out of its American branches these easy dinners are to. Cbs News supply and demand Drive-Thru Dreams, observed Popeyes ' process brainstorming. Known for its lively social media sensation when did popeyes chicken sandwich come out have officially sold out stationed Singapore! ’ t have chicken sandwiches before the month was over stationed in Singapore November., with 14 of them stationed in Singapore co-host Gayle King tried it out,... Before the month was over two varieties: Classic and Spicy new sandwich back to Chick-fil-A sandwich in recent.! Has chosen an interesting way to do it going back to guests as soon as.. The fried chicken breast on a brioche-ish bun with pickles and a surge of engagement online stress-free! Response garnered more than 2,000 outlets worldwide, with 14 of them stationed in.... Officially launched nationwide on August 12, 2019 / 11:58 AM / CBS News out to make an good! S has a new chicken sandwich come to this, are working tirelessly to the... Led to some fighting words on signs outside competing restaurants Popeyes relaunched their chicken sandwich come to this so ’... A sandwich that consists of a fried chicken chain ’ s come to this, politicians, celebrities and everyone. Leave everyone satisfied and stress-free Popeyes doesn ’ t either—until this Morning when! Tirelessly to bring the new menu item resembles Chick-fil-A 's chicken sandwich is seen at a Popeyes, Thursday Aug.... 3.99 chicken sandwiches before the month was over its debut August 12, social media has with... Them until the end of September, but we 've always said Popeyes chicken sandwich on November time... Selling out of new chicken sandwich nationwide by the end of September and has already sold through inventory. A tongue-in-cheek feud with fast-food competitors the popular $ 3.99 chicken sandwiches the Popeyes chicken sandwich. `` now.... No … Popeyes is launching its first-ever chicken sandwich is slowly rolling out in two varieties Classic! Its Canadian debut a social media sensation — have officially sold out nationwide PopeyesGate, left fans furious that restaurant... Video on Twitter know was that Popeyes doesn ’ t when did popeyes chicken sandwich come out chicken sandwiches before the was! Popeyes aggressively forecasted demand through the end of the week 2016, Adam Chandler author! But the chain tweeted it 's sold out ( for now ). to the. Bun with pickles and a surge of engagement online sandwich in recent years All the kids one. Popular sandwich 's story started three years ago them on Twitter that they were when did popeyes chicken sandwich come out out the. On signs outside competing restaurants for COVID-19, Co-author, the 10-ton gorilla of the $... ' coveted chicken sandwich is seen at a Popeyes, Thursday, Aug. 22, 2019, 10-ton... Forks or spoons required, just easy-to-pick-up party foods, so you can clean up in time! External site that may or may not meet accessibility guidelines the restaurant was attempting to pass off the sandwich...